Le blé de nos campagnes®

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Editorial:

Today, the consumer citizen wants more and more flavour and taste, ‘clean’ products, non-polluting production and processing, recyclable or biodegradable packaging, clean water and air, healthy soils, abundant flora and fauna, and a diversity of crops and landscapes.

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THE CRC® SECTOR: FAQ
  • Stéphane C. Révouine Apparently it was created for the baby food industry?
    Indeed Because children’s health is paramount right from birth, the CRC® wheat found its raison d’être in baby food. Our farmers initially chose to control and eliminate all risks of contamination for LE BLÉ DE NOS CAMPAGNES®. X
  • Éric P. Maligny sur Gress Is it a lot more expensive?
    No The CRC® approach was primarily designed with a social and environmental dimension in mind, but also an economic one. The additional cost for the extra efforts made by our farmers, millers and storage agencies is very small. X
  • Maurice R. Bolène Do you implement a water preservation policy?
    Absolutely Water is essential to life. A non-cultivated buffer strip is therefore left along all watercourses to prevent contamination by treatment products. Our farmers use sustainable practices to nurture and treat LE BLÉ DE NOS CAMPAGNES® wheat. X
  • Yves T. Libarol So, is it CRC® or               LE BLÉ DE NOS CAMPAGNES®?
    It's the same thing Simply, to become better known with consumers, the CRC® or Controlled Responsible Production sector has adopted a new identity with a new name for its products: LE BLÉ DE NOS CAMPAGNES®. X
  • Maurice R. Bolène Is biodiversity part of your concerns?
    Most definitely The CRC® approach has been officially recognized by the French Ministry of Agriculture for the implementation of agricultural practices that preserve and promote biodiversity. A first in France! Examples: the conservation of protected species, “bee pastures”, etc. X
  • Anne S Revolnnes Saint-Lo I suppose there are controls...
    Of course BUREAU VERITAS CERTIFICATION carries out more than 120 days of inspections and controls each year among our farmers, grain collectors and millers. Some 300 analyses are also performed by accredited laboratories, from the grains to the flour. The CRC® approach is also an obligation of results. X
  • Stéphane C. Révouine Do you still use pesticides?
    Yes Just like humans, crops need to be treated at the right time with the right products and in the right doses. But only certain specific products are authorized to treat LE BLÉ DE NOS CAMPAGNES® wheat. X
  • Stéphane C. Révouine It’s a fantastic approach! Where can i find your products?
    ST MICHEL biscuits, TERRE & SAVEURS products (CASINO Group), PERENES breads (VANDEMOORTELE Group), GERBLÉ biscuits, Bi1 breads (in Bi1 stores), and various baguettes, croissants and pains au chocolat made by artisan bakers, including the BAGATELLE® baguette, the only Label Rouge baguette in France. X
  • Eva D. Tartigny It’s not organic but it’s similar, right?
    The objective of organic farming is to preserve the environment. It prohibits the use of certain pesticides and chemical fertilizers but allows the use of storage insecticides on harvested cereals. The CRC® approach not only protects the environment, it is also committed to producing healthy cereals that are good for consumers and respectful of nature. One of many examples: the chemical treatment of harvested cereals is strictly prohibited. X
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Our history
This is the story of wheat that was designed for babies...
Agriculteur
1990 1999 2000 2012 2014 The CRC® approach was originally developed for the baby food industry Official recognition Birth of the sector The CRC® sector innovates to preserve biodiversity A new brand, a new identity: LE BLÉ DE NOS CAMPAGNES®
  • 1990 The CRC® approach was originally developed for the baby food industry

    Created in 1990 at the initiative of the CAPS Cooperative in Sens (Bourgogne region of France), the CRC® approach (Culture Raisonnée Contrôlée, Controlled Responsible Production) met the specific demands of the baby food industry focused on requirements for food safety, environmental preservation and high-quality wheat.
    It was a pioneering move: in 1990, French and European legislation had not yet broached the subject of sustainable development, and consumers were unaware of the health and environmental risks taken by agriculture since the 1970s.

  • 1999 Official recognition

    In 1997, the outbreak of mad cow disease confirmed the vision of the CRC® approach for more sustainable and better controlled agriculture.
    This health scare severely undermined consumer confidence.
    New health and food safety requirements and expectations emerged, and were met by the CRC® label.
    With the CAPS Cooperative as project initiator, the CRC® approach gained official recognition in 1999, when it was awarded the Product Conformity Certification quality label issued by the French Ministry of Agriculture for its crops of soft wheat, hard wheat and maize. A first in the entire cereals industry in France!

  • 2000 Birth of the sector

    At the instigation of the CRC® sector, the market rapidly developed and a single grain cooperative was no longer able to meet all demands.
    “Concentrating the cultivation of wheat in only one production area meant that we excluded the delivery of CRC® wheat to millers located too far away. For the CRC® approach to exist, it had to be shared with other regions in order to ensure the quantity, quality and logistical optimization of cereal production.” Alain Peretti (Director of the CAPS Cooperative).
    And thus a veritable industrial sector was born, bringing together farmers, cooperatives and buyers, millers, industrialists, distributors and artisan bakers throughout France.

  • 2012 The CRC® sector innovates to preserve biodiversity

    Since 2012, the CRC® sector has strengthened its requirement criteria where biodiversity is concerned, recognizing the role and the social commitment of its farmers with respect to the natural heritage entrusted to them.
    CERTIFIED BIODIVERSITY, A FIRST IN FRANCE

  • 2014 A new brand, a new identity: LE BLÉ DE NOS CAMPAGNES®

    In 2014, the CRC® approach changed name.
    LE BLÉ DE NOS CAMPAGNES® is the signature brand representative of a local and sustainable agricultural policy, respectful of our countrysides and natural heritage.
    LE BLÉ DE NOS CAMPAGNES® is a brand for everyone. It is the mark of superior quality and care for all stakeholders in the food chain, from producer to consumer.

Our guarantees
Le blé de nos campagnes® : is the result of the commitment on the part of the CRC® sector.

The CRC® approach was born from a simple idea, that of producing high-quality, healthy cereals, good for both consumers and the environment. To this end, the entire sector is committed to providing consumers with wheat that is:

Scientifique CRC
  • 100%French

    LE BLÉ DE NOS CAMPAGNES® wheat is produced only in France by more than 1,300 farmers, partners committed to protecting the environment and preserving the life and biodiversity of our countrysides.
    The production areas are situated in geographical proximity to millers and other stakeholders in the sector, thereby minimizing transportation and boosting the economy of our rural region.

    Carte garanties
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  • 100%Certified

    In 1999, LE BLÉ DE NOS CAMPAGNES® was awarded the Product Conformity Certification (Certification de Conformité Produit, CCP) quality label issued by the French Ministry of Agriculture. This represents official recognition by the French State of the added value of the CRC® label criteria and requirements compared with standard industry practices.

    An obligation of means and results.

    Compliance with CRC® requirements is checked and guaranteed by a control plan and rigorous analyses. Each year, BUREAU VERITAS CERTIFICATION carries out more than 120 days of inspections and controls among our farmers, cooperatives, buyers and millers. Numerous analyses are also performed to check the technological and sanitary quality of the cereals.

    Bureau Veritas
    Produit Certifié
    Ministère de l'Agriculture
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  • 100%Responsible

    The CRC® approach aims to produce high-quality, healthy cereals, good for both consumers and the environment.

    Originally developed to meet the demands of the baby food industry, the goal of the CRC® label is to minimize all risks of pollution.

    Alimentation des bébés

    Some examples:

    • LE BLÉ DE NOS CAMPAGNES® wheat is grown in fields located at least 250 m away from all sources of pollution (factories, roads, etc.).
    • The use of storage insecticides on LE BLÉ DE NOS CAMPAGNES® wheat is strictly prohibited.

    Environmental protection is second nature for our farmers.

    Some examples:

    • 5 m buffer strips around all water sources;
    • hedgerows, wildflower meadows, etc., to attract pollinating insects;
    • conservation of endangered species;
    • sustainable use of water resources, etc.
    All in all, thousands of hectares are dedicated to biodiversity.

    LE BLÉ DE NOS CAMPAGNES® has received the patronage of the French Ministry of Agriculture for these actions and its implementation of practices promoting biodiversity. A first in France!

    Biodiversité Garantie
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Our requirements
Boulanger
  • 1 Suitable, adapted grains

    The grains used by the farmers committed to the CRC® approach are selected depending on the land cultivated, customer requirements, and the products to be manufactured.

  • 2 Fields protected from pollution sources

    To avoid contamination by heavy metals, LE BLÉ DE NOS CAMPAGNES® wheat is grown in fields located at least 250 m away from sources of pollution such as factories or roads, and the use of sewage sludge is strictly prohibited.

  • 3 Concrete actions to preserve the water, soil and air, and ensure high-quality, healthy cereals

    Excerpt from the CRC® label specifications:
    “... the use of pesticides only as a last resort to maintain healthy crops and soils.”

    • - Any intervention to protect crops against diseases must be fully justified and prove to be absolutely necessary. In addition, only very limited quantities of chemicals are used.
    • - Only certain rigorously selected products are used as a last resort to treat crops.
    • - Fertilizer is applied to the crops only in the amount needed and takes into account the available reserves in the soil.
    • - Uncultivated 5 m buffer strips protect watercourses and other sources of water.
    • - Protection and fertilizer packagings are recycled.
  • 4 Agricultural practices that encourage biodiversity

    Farmers in the CRC® sector undertake to implement actions that preserve and promote biodiversity at the level of their production fields, their farms and their regions.

    Some examples:

    • - Mandatory registration on a programme for the conservation of endangered species in their region.
    • - Participation in the actions organized within the framework of environmental policies.
    • - Establishment of buffer strips, hedgerows, wildflower meadows, etc., to attract pollinating insects.
  • 5 Consumer health first and foremost

    Originally created to meet the demands of the baby food industry, the CRC® approach has established very strict criteria regarding the food safety of its cereals.

    Some examples:

    • - No storage insecticides are used on harvested cereals. Insect infestation in silos is managed by air circulation.
    • - The spreading of sewage sludge on fields is strictly prohibited.

    The CRC® label is associated with a control plan and rigorous analyses. Each year, more than 120 days of inspections and controls are carried out among our farmers, cooperatives, buyers and millers. Numerous technological and health analyses are also performed.

  • 6

    LE BLÉ DE NOS CAMPAGNES® implements strict traceability requirements which allow for knowing where, when and how our cereals are produced, stored and processed, from the grains to the flour, and from the flour to the finished products..

    This is our traceability requirement: checks are made to ensure strict compliance with all obligations.

    The pleasure of knowing what you’re eating, and eating what you know.
Our Sector
The CRC® sector is unique in France.

Since 2000, farmers, some twenty cooperatives and buyers, around thirty mills, various industrialists and distributors, and artisan bakers across France have been working together o

Today, this major, one-of-a-kind group ensures a very broad representation of the CRC® sector at national level, and continually increases the impact of its actions.

Several leading French food industry brands have chosen LE BLÉ DE NOS CAMPAGNES®: ST MICHEL biscuits, TERRE & SAVEURS products (CASINO Group), PERENES breads (VANDEMOORTELE Group), GERBLÉ biscuits, Bi1 breads (in Bi1 stores), and various baguettes, croissants and pains au chocolat made by artisan bakers, including the BAGATELLE® baguette, the only Label Rouge baguette in France.